Watch this video and discover how this Fortune 500 Company used Cooler Trailers small refrigerated trailer to increase brand love by 41% in just 2 weeks…
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Watch this short video and discover how this Fortune 500 Company used Cooler Trailers small refrigerated trailer to increase their brand by 41% in just 2 weeks and you can too…
Tom McBride: Superior design leads to superior function. Watch how this Fortune 500 company increased their brand love by 41 percent in less than two weeks using Cooler Trailers, and you can to. Superior design leads to superior function. Hmm, so what does that mean? Simply put, a better built refrigerated trailer will explode your profits for a longer period of time, and that you can bank on.
I wanted you to visually experience the rubber hitting the road with a Fortune 500 company that took a Cooler Trailer from coast to coast, and how they captured America with a simple social media campaign, and you can too. As you watch the two-minute video clip, count how many times you see the Cooler Trailer. Just kidding, but seriously, watch what they do and how they do it, and you can learn a lot. You ready? Here we go.
Announcer: This is Oscar Mayer’s new butcher thick-cut bacon. Looks pretty good, doesn’t it? It’s cut so thick that it’s packed like a brick.
Announcer: No, not that kind of brick.
Announcer: That’s more like it. This is Josh. Josh is a nice guy who spent 15 exhausting days this summer with no cash and no credit cards, just a refrigerated trailer full of butcher thick-cut bacon to barter for everything he needed from New York to LA.
We mean everything, like places to sleep, and gas, and food, and pink knitted scarf-things. It was all part of the crazy idea called the Great American Bacon Barter. The campaign ended up generating over 336,000 earned media impressions, which is huge, because we didn’t even know if he’d make it out of New Jersey.
Josh: I’ve got to crash somewhere.
Announcer: After all, New York to LA is a serious expedition.
Josh: LA in five days? This should work out.
Announcer: We bet the entire budget on a lot of bacon and a little social media.
Announcer: OK, a lot of social media, and a microsite, and daily videos, and a real time feed of Josh’s barters. Bacon lovers across the country caught the scent, and as news about Josh’s adventure spread, he attracted more and more friends and more and more interesting offers.
[laughter and vehicle sounds]
Boy 1: That’s a broadsword.
Announcer: Yep, that’s a bacon tattoo. We couldn’t believe it, either. By the time the Great American Bacon Barter reached LA, Josh had received 43,728 offers and bartered 2,168 bricks of bacon across 3,125 miles. [sighs] He had become a nationally-recognized bacon celebrity.
Announcer: He even met a few real ones. Most importantly, his journey dominated the Internet’s obsession with bacon. Conversations about Oscar Mayer bacon doubled, and the brand saw a 41 percent increase in positive sentiment.
In just two weeks, Oscar Mayer became the most talked about bacon brand, generating more buzz than its four biggest competitors combined. We had proven without a doubt that a bunch of bacon and a lot of social media go a very long way.
Josh: Viva bacon! Viva butchers and [inaudible 03:41] .
Tom: Pretty amazing what a little social media can do, huh? Just wanted to give you some ideas of what’s possible with Cooler Trailers. Cooler Trailers have also been featured here in these large periodicals as well.
If you’d like to learn more about Cooler Trailers and how they can help your business, then click on the yes, I want to learn more button below.